SEO for E-commerce – Tips to Improve the Positioning of your Online Shop
In recent times we have seen how more and more online shops have emerged as a result of the COVID-19 crisis. The shopping paradigm has undergone modifications and companies, brands and entrepreneurs have seen that everything is starting to cook from behind the scenes of the online. To improve and reach more public, SEO has begun to be used for ecommerce.
All this has caught all those people, companies and brands that want to position themselves as the first, which is normal when starting a project of such depth. However, when it comes to getting down to work, they don't really know where to start, since they don't have the basic knowledge to position themselves as the benchmark online stores.
This is where SEO comes in ecommerce. SEO not only serves to position yourself at the top of Google and gain notoriety, it also serves to generate conversions and increase sales in an online business.
If you are in this article, it is because you want to know more about SEO and ecommerce. Here you will find all the information you need in addition to offering you a series of tips with which you will improve the positioning of your online business.
What is SEO and why can it help me in my ecommerce?
Let's start this post by putting you in context a bit. SEO is a process that basically consists of optimizing all the resources of a website to appear in the first positions of Google.
For this, with SEO for ecommerce, different techniques can be used on the website so that, when searching for your page in Google, it appears in the first results.
You already know what SEO is used for, but why do I need it in my ecommerce? It may seem that it sounds like something very far away, the truth is that it is not so bad. You just have to keep in mind that it is the best way to get organic traffic for free.
What is not bad at all?
In the same way, appearing in the first results of Google will significantly increase the number of clicks received by the website (CTR) and, therefore, increase the income of the page.
For that reason, implementing SEO in your ecommerce is important not only to appear in the first results, but it is also important with respect to the products or services you offer.
What do you sell? What do you offer? If what you sell is clothing or offer legal advice services, your positioning must be focused on that specific sector.
It is at this time that keywords come into play, very important Keywords within SEO for ecommerce. They are going to be the terms in which you want to position yourself and where you are going to have to attack.
7 tips to improve the SEO of your ecommerce
Being able to get an ecommerce to discard thanks to SEO, has become an increasingly complicated company. Google has increasingly endeavored to deliver the best results, making large companies like Amazon or Zalando increasingly difficult to outperform.
But do not be discouraged, there is always a small halo of hope for those who start in this wonderful world. Next, we are going to offer you 7 tips that will considerably improve the positioning of your ecommerce in an organic and natural way.
1. Add texts to categories (always)
A category that appears without any type of text is doomed to the most absolute failure. If you do not have a detailed description of the product and what it offers, the customer will not feel safe buying it and will go directly to something else.
However, when you write the text, you do not necessarily have to focus on SEO positioning, rather you should make a text that helps the potential client, adding at least one keyword, but not filling it entirely with them.
2. Link products
A good way to position your website with SEO for ecommerce, is to add links to other products on your page. In this way, not only will it favor cross-selling, but Google will be able to reach a greater number of pages, promoting positioning.
How can I do it?
- Offering those products that are related or that complement the one that the potential customer is already observing.
- Offer products that other users have decided not to buy.
- Based on the user's purchase history.
In short, if you add links, what will happen is that Google will analyze those products without the need to return to the first levels of the web.
3. Add quality links
A personal recommendation that we make from here is to add good links. This is known as link building and for this you must always write quality content that always offers valuable information and from those pages, link your products to increase the relevance of your brand or business in Google.
In this sense, you have two options to generate those quality links: you can write content that has to do with the products you offer or content that is closely related to those products.
4. Favoring the user experience
One of the things, if not the most important thing about SEO for ecommerce, is the user experience within a website. This must be the best, practically bordering on excellence if you want your ecommerce to stay in top positions in Google.
You can achieve this result by having a responsive website, which is nothing more than having adaptability to mobile devices, improving the speed of page loading and implementing product snippets that favor search and relevance in SERPs.
5. Encourage interaction with the customer
Another thing you must do if you want to reach the top is to offer quality content that is new and interactive. The best way to do this is by adding customer reviews to the website.
In addition to being a great strategy to show that what you do you do well and build trust, you will also get a higher SEO score. Don't forget that a good way to encourage interaction is to add social media banners to share on each of the products offered.
6. Use your own photos
At first glance it may seem silly to use photos from anywhere as long as they are royalty free.
But the truth is that it is not so stupid within SEO for ecommerce. Using real photos of the products you offer generates trust among users and will provide you with a more than interesting opportunity to generate new links.
If you want to monetize if someone enters your page and takes your photos without permission, there are tools that detect the misuse of these images.
You give yourself a clear example so that you can see it in more detail: if your ecommerce is about clothes, try to take photos with the t-shirts or pants on the body of any person (friends or family) who lend themselves to lend you a hand. In this way, you build trust by seeing that your products are real and that you have not taken the photos from Turkmenistan pages of dubious quality.
7. Keywords are important, but ...
Yes, keywords are important without becoming obsessed with them. Adding a main keyword for which you want to position is the best idea you can have to favor the SEO of an ecommerce.
Therefore, you must be especially careful and not reach the limit. If you go over adding that keyword, you will get to the point of over optimizing and our friend Google will arrive with a penalty under his arm.
Conclusion: SEO for online stores is necessary
Therefore, do not obsess over them in SEO for ecommerce, work hard to add them to your content, let them do their work and, along with the tips that we have offered you in the previous points, your positioning will improve little by little.
You have already verified the importance of SEO and SEO implemented in an ecommerce. Many people who undertake their adventure in the world of online commerce are unaware of the usefulness of developing these elements that we have told you about and the benefits that are obtained if they know how to use them correctly.
As a result of not knowing very well what SEO is and what it is for, people spend a bit of time, inquire a bit about its concept and many see it as something complicated and far to understand, but the truth is that having basic notions and knowing how to place certain elements where they correspond, you will see that it is not as complicated as you thought.
Therefore, we encourage you to implement SEO for ecommerce with the sole and main purpose of being able to climb positions in Google, gain notoriety, generate trust among users and become the ecommerce of reference.