Servicio de mejora continua

Tu web no debería quedarse quieta mientras tu mercado avanza

Evoluciona cada mes, no cada 3 años

Consultoría + implementación continua para mejorar el rendimiento de tu web. Analizamos, proponemos y ejecutamos mejoras cada mes para que tu sitio genere más negocio.

Solicita tu reunión

+120

webs optimizadas

+38%

conversión media

96%

renovaciones

Solicita tu reunión estratégica

Rellena el formulario y el equipo comercial de Web Evolution te contactará para preparar tu reunión estratégica.

The problem

83% of corporate websites stagnate after launch

Thousands of euros are invested in building a website, and then nothing.

Trimestre 1 - Cimientos
The website launches and is forgotten
It's published with excitement, but 3 months later nobody checks whether it's meeting goals or if there are improvement opportunities.
Trimestre 2 - Crecimiento
Maintenance is not improvement
Updating plugins or renewing hosting is not optimizing. Your competitors improve while your site stays the same.
Trimestre 3 - Optimizacion
No continuous digital strategy
The internal team lacks the time or knowledge to analyze data, detect improvements and execute them on a recurring basis.

What this costs your business:

You lose Google rankings while your competitors scale content

Your acquisition cost rises as your website fails to convert

Visitors leave without contacting you: unclear CTAs, slow pages

You accumulate technical debt that makes the redesign you'll eventually need more expensive

Consequences

What failing to optimize your website costs

Every month without improvements is a month of lost opportunities.

Resolvemos tus dudas
You lose Google rankings
Your competitors publish, optimize and scale content. You stay where you were, or worse, you drop.
Ya tenemos un mantenimiento web contratado
Your acquisition cost rises
A website that doesn't convert forces you to invest more in advertising to get the same results.
4 horas al mes no parece mucho
Visitors leave without contacting you
Unclear CTAs, hidden forms or slow pages make users abandon before converting.
Preferimos hacer un rediseno completo
You accumulate technical debt
The longer you go without improvements, the more expensive the full redesign you'll eventually need will be.
Nuestro equipo interno puede hacerlo
Your brand image degrades
An outdated website conveys that your company doesn't innovate. The digital first impression matters.

Website performance without continuous optimization

Launch
Month 3
Month 6
Month 9
Month 12

Performance declines progressively without active improvements

The solution

A team that improves your website every month, strategically

Web Evolution Program is not maintenance. It's a continuous improvement service that combines strategic vision with technical execution so your website evolves month after month.

I want to know more

Quien decide que mejoras se implementan?
Permanent audit
We continuously analyze metrics, user behavior and technical performance.
✎
Prioritized improvement proposals
Every month you receive an action plan with the highest-impact improvements for your business.
⚡
Implementation included
We don't just recommend. We execute the improvements with your monthly hour allowance.
↗
Results reporting
Monthly report with what was done, the results and the next steps.

Process

How the service works

A continuous cycle of analysis, planning, execution and measurement.

1
Initial audit
We analyze your current website: performance, UX, SEO, conversion and competitors.
2
Improvement plan
We prioritize improvements by business impact and present the monthly plan to you.
3
Implementation
We execute the approved improvements with your hour allowance. You just validate.
4
Measurement and reporting
We measure the impact, document the results and plan the next cycle.

Included in the service

Everything you need for your website to grow

Reunion de 30 min
Strategic consulting
Monthly meetings to align website improvements with business goals.
Analisis personalizado
Technical and UX audit
Continuous review of performance, accessibility, SEO and user experience.
Plan de accion incluido
Prioritized improvement plan
A living backlog of improvements ordered by impact and effort.
⚒
Development hour allowance
Hours dedicated to implementing the improvements approved each month.
↗
Analytics and tracking
Setup and monitoring of events, conversions and funnels.
✔
Monthly reporting
Report with metrics, improvements made, results and next steps.
✱
A/B testing
Controlled experimentation to validate changes before implementing them permanently.
⚑
Security and updates
Security patches, CMS updates and uptime monitoring.

Real examples

Improvements we make every month

Every website is different, but these are some of the most common improvements.

CRO
Contact form redesign
Simplify fields, improve the copy and add microcopy to increase the submission rate.
SEO
Service page optimization
Improve titles, meta descriptions, heading structure and internal linking.
UX
Navigation restructuring
Simplify menus and create clear paths to the pages that convert the most.
Performance
Loading speed optimization
Image compression, lazy loading, cache and code optimization.
Content
Creation of specific landing pages
Pages dedicated to services or campaigns with persuasive copy and optimized CTAs.
CRO
Social proof implementation
Testimonials, success stories, client logos and trust badges at key points.
UX
Mobile version improvement
Adapt the mobile experience for the most important conversion flows.
SEO
Structured data implementation
Schema markup to improve visibility in search results with rich snippets.

Benefits

What your business gains

01
More qualified leads
Every improvement is aimed at generating more sales contacts from the website. More forms, more calls, more opportunities.
02
Better SEO rankings
Continuous improvements in content, speed and structure that make Google rank you better every month.
03
Greater return on your web investment
Your website already exists. Instead of rebuilding it every 3 years, you evolve it constantly for a fraction of the cost.
04
No internal management
We analyze, propose and execute. Your team only approves and validates. No additional operational burden.
05
Data-driven decisions
Every improvement proposal is backed by analytics, heatmaps and real user behavior data.
06
Real competitive advantage
While your competitors have a static website, yours improves every month. The gap keeps growing.

Plans

Choose the level of evolution you need

All plans include strategic consulting + technical implementation.

Start
4h/ mes
Maintenance and small improvements for websites that need basic evolution.
- Basic monthly audit
- Prioritized improvement plan
- 4 implementation hours
- Monthly reporting
- Email support
Request information
Most popular
Growth
10h/ mes
Continuous optimization for websites that want to actively grow in conversion and traffic.
- Technical + UX monthly audit
- Monthly strategic consulting
- 10 implementation hours
- A/B testing included
- Advanced reporting with KPIs
- Monthly follow-up meeting
- Priority support
Request a meeting
Scale
20h/ mes
Active evolution and continuous development for websites with ambitions of accelerated growth.
- Continuous full audit
- Biweekly strategic consulting
- 20 implementation hours
- A/B testing + personalization
- Advanced reporting + dashboard
- Biweekly follow-up meeting
- Dedicated account manager
- Priority support + emergencies
Request information

Comparison

Compare the plans in detail

Característica

Start

Growth

Scale

Monthly hours

10h

20h

Technical audit

✓ Basic

✓ Full

✓ Continuous

UX audit

—

✓

Strategic consulting

—

Monthly

Biweekly

Prioritized improvement plan

✓

A/B testing

—

✓

Content personalization

—

✓

Reporting

Basic

Advanced

Advanced + Dashboard

Follow-up meetings

—

Monthly

Biweekly

Dedicated account manager

—

✓

Emergency support

—

✓

Accumulable hours

—

✓ 1 month

✓ 2 months

Real case

How a website evolves in 6 months

Example of evolution with the Growth plan (10h/month).

Project context

B2B technology services company. Corporate WordPress website, 3 years old. It received 2,000 visits/month and generated 8 monthly leads.

Goal: Increase lead generation without redesigning the website from scratch.

+156%

Organic traffic

+312%

Monthly leads

-47%

Bounce rate

1.9s

Loading time

Month 1
Full audit + Quick wins
Speed optimization, fixing critical SEO errors and improving main CTAs.
Month 2
Conversion optimization
Form redesign, social proof implementation and service page improvements.
Month 3
SEO content strategy
Creation of landing pages for key services and metadata optimization.
Month 4
A/B testing on key pages
Experimentation on homepage and service pages. Hypothesis validation with real data.
Month 5
Personalization and nurturing
Implementation of dynamic content and email flows for captured leads.
Month 6
Scaling and automation
Results dashboard, follow-up automations and planning for the next quarter.

The difference

This is not website maintenance

We compare our approach with what most agencies offer.

Traditional maintenance

✕ Limited to updating plugins and the CMS
✕ No performance or conversion analysis
✕ Reactive: only acts when something breaks
✕ No strategy or business vision
✕ No reporting or results measurement
✕ The website stays the same month after month
✕ Value decreases over time

Web Evolution Program

✓ Continuous audit of UX, SEO and conversion
✓ Improvements prioritized by business impact
✓ Proactive: detects opportunities every month
✓ Strategic consulting included
✓ Reporting with KPIs and business metrics
✓ The website visibly improves every month
✓ Value accumulates over time

Monthly cycle

Your website improves every week

This is what a typical month looks like within the program.

◎
Week 1
Analysis and audit
We review the previous month's metrics, analytics, heatmaps and user behavior.
☰
Week 2
Action plan
We present the prioritized improvement plan and align the month's actions with you.
⚡
Week 3
Implementation
We execute the approved improvements: design, development, content, SEO.
↗
Week 4
Measurement and reporting
We measure the impact, document results and plan the next cycle.

The problem

83% of corporate websites stagnate after launch

Thousands of euros are invested in building a website, and then nothing.

Quarter 1 - Foundations
The website launches and is forgotten
It's published with excitement, but 3 months later nobody checks whether it's meeting goals or if there are improvement opportunities.
- Complete initial audit
- Speed optimization
- SEO error fixes
- Improvement of main CTAs
Quarter 2 - Growth
Maintenance is not improvement
Updating plugins or renewing hosting is not optimizing. Your competitors improve while your site stays the same.
- Form optimization
- Service landing pages
- Tracking implementation
- First A/B tests
Quarter 3 - Optimization
No continuous digital strategy
The internal team lacks the time or knowledge to analyze data, detect improvements and execute them on a recurring basis.
- Advanced A/B testing
- Content personalization
- Funnel optimization
- Content strategy
Quarter 4 - Scaling
Automation and scale
We automate processes and scale the improvements that have proven results.
- Marketing automations
- Results dashboard
- Advanced integrations
- Year 2 strategic plan

We answer your questions

Objections we hear (and our answers)

💬
We already have website maintenance
Maintenance updates plugins and makes backups. We analyze, propose and implement improvements that generate business. They are complementary services, not substitutes.
💬
4 hours a month doesn't seem like much
4 hours of strategic, focused work can transform a website. It's not about quantity but about prioritizing the improvements with the greatest impact on conversion and business.
💬
We'd rather do a full redesign
A redesign costs 5-10x more, takes months and resets your SEO. With continuous improvement, you evolve without risk, measure every change and pay a fraction.
💬
Our internal team can do it
Is it doing it? The reality is that day-to-day work consumes the team. We bring focus, methodology and dedicated execution without adding workload to your team.
💬
How do I know it works?
Every month you receive a report with the improvements made and their measurable impact. If after 3 months you don't see results, we review the strategy with you at no additional cost.
💬
What if there's nothing to improve?
In more than 120 audits we have never run out of improvements. There are always opportunities in UX, speed, conversion, SEO or content. Always.

FAQ

Frequently asked questions

What technologies do you support?
We work with WordPress, Webflow, Shopify, Next.js, Nuxt.js and any modern CMS or framework. If your website is built with custom technology, we can adapt too.
Is there a minimum commitment?
We recommend a minimum 3-month commitment to see significant results, but there is no mandatory contract. You can cancel with 30 days' notice.
Do unused hours accumulate?
On the Growth plan hours accumulate up to 1 month, and on the Scale plan up to 2 months. On the Start plan hours do not accumulate.
Who decides which improvements are implemented?
We analyze and propose a prioritized plan. You approve the actions before we implement them. You always have the final say.
Do I need to give access to my website?
Yes, we will need access to the CMS admin panel, Google Analytics / Search Console and the hosting. We sign an NDA and work with specific user permissions.
Can I change plans?
Yes, you can scale up or down at any time. The change applies from the next monthly cycle.
What if I need more hours in a given month?
You can hire additional hours on demand. We inform you of the cost before executing any extra hour so you always stay in control.
How do we start?
We schedule a 30-minute meeting to understand your website and your goals. If we're a fit, we do an initial audit and start the first month with a concrete improvement plan.

Take the first step

Your website has untapped potential. Discover it in a 30-minute meeting.

No commitment. We analyze your current situation and tell you exactly what we would improve and what results you can expect.

Book a free strategy meeting Download case study

✓ No commitment
✓ 30-min meeting
✓ Personalized analysis
✓ Action plan included