5 SEO Tools to Improve your Productivity
Productivity. That's a nice word, isn't it? Pro-duc-ti-vi-ty. According to the Merriam-Webster’s dictionary, its first meaning is ‘the quality or state of being productive’. Therefore, a productive person is one who makes the most of the resources at his or her disposal to get the most out of a task.
So, dear reader, I ask you a very direct question. Please, don't lie... Are you productive in your job? Gotcha! Well, I admit it too. It's all right. Keeping productivity high all the time is an arduous task, especially when we plan to do X number of things, but for different reasons we end up doing X-Y.
Nowadays, most experts recommend different tips to make our working day very rewarding no matter what we do, such as the following:
- Getting up early
- Planning the day
- Do the most complicated tasks first
- Focus on one thing at a time
- Rest from time to time
As you can see, they are all common sense, so if you already follow them and are passionate about Search Engine Optimization (is there another reason why you would be in this article?), here I will reveal to you some of the best tools that will help you be more productive at a SEO level.
The 5 SEO tools that will help increase your productivity
Let's get down to business. If you continue reading you will discover some of the SEO tools I usually use to increase productivity when I work in this wonderful world of positioning.
1. SEO Meta in 1 CLICK
Those times when you had access the code to check which headers or meta tags a website had are, fortunately, over. Thanks to this great Google Chrome extension your SEO life will not be the same as before. With a simple click on the SEO META in 1 CLICK icon you will be able to know many details of the website you are on, for example:
- Meta title
- Meta description
- Meta keywords
- Heading structure (H1, H2, H3...)
- Number of images with and without ALT attribute
- Number of internal and external links
From what I've seen, I think it's a tool that every SEO should use on a daily basis. And do you know what the best part is? It's free.
I have to admit that this SEO tool was recently discovered by a colleague and now I'm stuck with it. In a parallel universe I would even consider marrying it...
As a SEO content writer, Ryte is a very useful tool, since its ‘Content Success’ section helps to improve the site's content.
In this way, it’s essential to discover which keyword suggestions to add or which to remove depending on the keyword entered. Although it’s not completely free, its trial version is very worthwhile.
3. Screaming Frog
Mmm... I love the smell of a SEO audit in the morning! The squeaky frog is a super complete tool that will find many optimizable aspects of the web that we want to analyze.
Screaming Frog is basically the perfect website crawler to do technical audits to support our SEO strategy. Among other things, with this tool you can:
- Validate structured data
- Integration with Google Analytics and Search Console
- View site architecture in tree diagrams and interactive diagrams
- Generate Sitemap.xml
- Identify pages blocked by Robots.txt and ‘noindex’, ‘nofollow’ and canonical tags
- Identify duplicate content
- Analyze meta titles and meta descriptions (size, absences, duplications, etc.)
- Audit redirections
- Find broken links (404 errors) and server errors
For all this, and much more, Screaming Frog is one of the ideal SEO tools before starting a web project.
4. Check My Links
Another Google Chrome extension that will increase your productivity in no time. Check My Links is an on-page SEO tool that will allow you to quickly find out the incoming and outgoing links of a URL, painting the ones that work correctly green and those that are broken red. And it is free. FREE.
Put yourself in a situation: you have to write an article on a topic you don't know.. How to approach it? With AnswerThePublic. With this great online SEO tool you will be able to get rid of doubts by adding a simple keyword. Therefore, it’s an essential tool for optimising our content marketing strategy and getting traffic to your website.
In short, although these are only 5 tools to improve productivity at the SEO level, they are a good starting point that will allow you to make better use of your time and dedicate it to other more urgent tasks.