SEM Strategy

We explain and take your most important keywords where they deserve to be and increase your sales with the best campaign strategy

What do we offer?

What is SEM?

You've come to the right place to find out what SEM is!

Search Engine Marketing (SEM) is a very effective technique within a marketing campaign, which aims to appear more and better positioned among the search results when a user searches for keywords related to your business.

Its operation is mainly based on carrying out paid campaigns in tools such as Google Ads or Bing Ads and applying them in the main search engines.

Beneficios del SEM para las empresas

El SEM (Search Engine Marketing) es una forma de marketing digital que permite a las empresas aparecer en los primeros resultados de búsqueda de Google y otros motores de búsqueda. Esto puede ayudar a las empresas a aumentar sus ventas, mejorar su visibilidad en línea y llegar a un público más amplio.

Our services

Initial set up

We analyse the characteristics of your business and your competitors to guide you on the optimal type of campaigns for you and your target audience.

Keyword research and campaign creation

We analyse which keywords work best for your business objective and what kind of campaigns will work best for you.

Creative advertisements

We have copywriters and designers who'll create the perfect ad that will make an impact on your target audience.

Campaign optimisation

We improve and adapt your campaigns to always get the maximum return on your advertising investment.


Monthly reports so that you're always aware of how your campaigns are going.


We're always ready to clarify them for you!

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They trust COCO

  • Ducati Canarias
  • Bioderma
  • Buscalibre
  • Skoda
  • Grupo MOSH
  • Las Casas Canarias
  • Audi
  • MyCarflix
  • Lovesharing
  • Hyundai
  • Dunas
  • DBS
  • Hosticasa
  • Villa Gran Canaria
  • Bull Hotels
  • Livvo Hotels
  • Banana Computer
  • Silence
  • Volkswagen Canarias
  • Holiday world
  • Domingo Alonso Group
  • Xtravans
  • Cabildo de Gran Canaria
  • Aprosu
  • HD Hotels
  • Opein

This is how we are valued on SEMrush

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Coco Solution

A Leading Search and Build Agency in Spain

Las Palmas de Gran Canaria, Canary Islands, Spain
Remote work

Agency specialising in organic positioning with clients in more than 5 countries in less than 4 years, with success stories ranging from the world's leading automotive brands to the positioning of official Apple resellers. Developers of the first ecosystem based on SEO, called ACAI, whose websites are created under Google's key premises such as Core Web Vitals. Company composed of a multidisciplinary team in house of each one of the disciplines of organic positioning such as Technical SEO, Linkbuilding, SEO Content and strategic SEO. Their principles are transparency, didactics and above all, commitment to results, which have led them to position themselves as one of the best SEO companies in Spain since its inception in 2018 to date.


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We answer all your questions

FAQ about the SEM Agency

  • What does SEM mean?

    SEM stands for "Search Engine Marketing". SEM is all about achieving maximum efficiency in a short period of time in the industry. With paid advertising campaigns, the aim is to reach numerous people in order to increase the sales of your digital business.

  • What is SEM used for?

    SEM, like SEO, is a good technique to launch your service or product to the public and get the maximum profitability and productivity out of your investment. Thanks to advertising campaigns, you can reach 100% of online users and get the maximum number of clicks. In SEM your ads are managed effectively in Google AdWords, your advertising campaigns are administered, and the money invested is insured.

  • How do we do SEM in Coco?

    At our SEM agency, we guarantee that your business reaches your target audience. We analyse basic metrics, study the fundamental parameters and the buyer persona of your audience so that your messages achieve the impact you need to showcase your products or services. We satisfy the needs of users who want to buy on the Internet by offering them your products. At Coco we offer:

    • Google Ads: With Google's advertising system, we create ads and campaigns to get immediate visits to your website. We carry out campaigns in environments such as search, display, shopping or video, among others.
      SEM advice: We offer international SEM campaigns to boost your international expansion in other markets, optimised landing pages, and we make Google Ads campaigns more profitable.
      Internal improvements: As SEM consultants we use our experience in Google Analytics management to study the market, profit and competition, as well as positioning to achieve an internal optimisation of your digital business and improve CTR and CPC values in Google.
      Keyword and ad group research
      Preparation of reports to provide you with real results
      Bing Ads or Microsoft Advertising: We run campaigns on Microsoft's flagship search engine. In countries such as Germany, England, Sweden or Denmark they are the second most popular search engine, so they are a golden opportunity to capture leads.
  • Why an SEM agency?

    SEM facilitates a sure and fast impact in a short period of time. It brings visibility and traffic to your business website. It will boost your profitability, improve your profit, help you understand the activity of the Google Ads algorithm, improve your ROI (pay per click), get more leads, advertise internationally, improve the elements of Google's advertising bidding system and more.


    At Coco we optimise the internal configuration of campaigns, monitor all analytical processes and guarantee you an optimised and profitable performance. 

We're all over Spain

Do you need to invest in Google Adwords or Bing Ads?