SEM Strategy

SEM stands for "Search Engine Marketing". SEM is all about achieving maximum efficiency in a short period of time in the industry. With paid advertising campaigns, the aim is to reach numerous people in order to increase the sales of your digital business.

SEM, like SEO, is a good technique to launch your service or product to the public and get the maximum profitability and productivity out of your investment. Thanks to advertising campaigns, you can reach 100% of online users and get the maximum number of clicks. In SEM your ads are managed effectively in Google AdWords, your advertising campaigns are administered, and the money invested is insured.

At our SEM agency, we guarantee that your business reaches your target audience. We analyse basic metrics, study the fundamental parameters and the buyer persona of your audience so that your messages achieve the impact you need to showcase your products or services. We satisfy the needs of users who want to buy on the Internet by offering them your products. At Coco we offer:
 

• Google Ads: With Google's advertising system, we create ads and campaigns to get immediate visits to your website. We carry out campaigns in environments such as search, display, shopping or video, among others.
  SEM advice: We offer international SEM campaigns to boost your international expansion in other markets, optimised landing pages, and we make Google Ads campaigns more profitable.
  Internal improvements: As SEM consultants we use our experience in Google Analytics management to study the market, profit and competition, as well as positioning to achieve an internal optimisation of your digital business and improve CTR and CPC values in Google.
  Keyword and ad group research
  Preparation of reports to provide you with real results
  Bing Ads or Microsoft Advertising: We run campaigns on Microsoft's flagship search engine. In countries such as Germany, England, Sweden or Denmark they are the second most popular search engine, so they are a golden opportunity to capture leads.

SEM facilitates a sure and fast impact in a short period of time. It brings visibility and traffic to your business website. It will boost your profitability, improve your profit, help you understand the activity of the Google Ads algorithm, improve your ROI (pay per click), get more leads, advertise internationally, improve the elements of Google's advertising bidding system and more.

At Coco we optimise the internal configuration of campaigns, monitor all analytical processes and guarantee you an optimised and profitable performance.